We will kick-off with meetings to understand your business thoroughly, because we believe understanding every nook & cranny of your business is paramount to paid search success. This includes your target audience, your profit margins and your customer lifetime value.
We will set out to research keywords & competition. We will take the time to understand your industry, how your consumers search for their solutions and the other players in the industry. We will also use highly advanced software to identify your competitors advertising strategy.
If you have an existing account with data, you will make our team very happy. We will carefully go through the vast amount of data that your account holds to identify trends that could potentially help us in guiding our strategy
We will take all the research information obtained from your account analysis, competitive research and keyword research to build an effective & scaleable PPC strategy.
As more campaign data starts to roll in we will be able to make effective changes with one end objective - increasing profitability.