We will segment users who have visited your site in terms of value and which segment is most likely to come back and take a desired action on your website. This could be anything from submitting a form, making a phone call, purchasing or just viewing a key page.
The fundamental understanding behind remarketing is to show ads to your previous website visitors who have already visited your site. But not all your visitors represent the same value to your business. Some visitors are more close to the end of the buying funnel than other visitors who might simply not be interested in what you sell. The visitors close to the end of the buying funnel are more likely to convert if they come back to your site within a certain period of time after their first visit. Our first step is to analyze your previous traffic to identity trends and behavioural patterns that help segment your previous visitors - to ultimately decide who needs to be targeted more aggressively.
Audience segmentation is the core of successful remarketing campaigns. We will segment your audience based on in-market segments, affinity audiences, previous purchasers, cart abandoners using tools like Google Ads & Google Analytics With advanced segmentation and rule-based audiences we will show your ads to the right people at the right bid during the right time to buy what you offer.
Without highly attractive ads your remarketing campaigns will go nowhere. Our in-house team of graphic designers will design beautiful ads in all popular sizes for your remarketing campaigns.